Driving Growth the Magnolia Way

We’re More Than Just a Car Wash

Founded in 2014 by Frank Bennett and Brooks Moye, Magnolia Wash Holdings operates a fast-growing organization of express car wash locations throughout the Southeast United States. With a focus on customer experience and employee engagement, Magnolia Wash Holdings invests in the technology, innovation, training, and communication required to maximize every aspect of the customer journey.

Driven to deliver a premium on-site experience, Magnolia offers easy-to-use, top-quality equipment so that customers can not only feel good about the cleanliness of their car but also enjoy the fast and easy process. Looking towards the future, Magnolia continues to innovate; investing in technology to further improve sustainability and enhance customer experience through digital automation, relationship management, and e-commerce solutions.

values

The Values That Define Us:

Invested
Invested

Committed to thorough, hands-on training of our team members and providing many avenues for growth and advancement

innovative
Innovative

Improving upon and maintaining equipment, site aesthetics, and customer experiences so that we consistently deliver superior results for people and their vehicles

Sustainable
Sustainable

Continually investing in our equipment, processes and treatments to do our part in conservation and sustainability

Humble
Humble

Acknowledging that we don’t have all the answers, cultivating a feedback-rich environment where we can learn and grow together

Communicative
Communicative

Empowering our leaders with the tools and information to promote better and autonomous decision making

Approachable
Approachable

Making sure every customer’s experience is fun and rewarding, from the way our sites look to the helpful nature of every employee

How We Got Here

2014
2015
2016
2018
2020
2021
2021
2021
2021
2021
2014

Frank Bennett opens Camel 1 in Marietta, GA

2015

Brooks Moye opens Wave 1 in Burlington, NC

2016

Camel and Wave merge, forming Express Wash Operations

2018

Camel expands to Jacksonville, FL

2020

Express Wash acquires Oasis Express

2021

Magnolia Wash Holdings is formed & professional leadership team onboarded

2021

Magnolia acquires The Wash Factory

2021

Oasis rebranded as Whistle Wash, including facility upgrades

2021

Magnolia acquires 18 locations across five acquisitions

2021

Magnolia acquires Surf’s Up brand with 5 sites

Moving the Needle on Sustainability

Respecting the environment and minimizing our impact on it is a top initiative for Magnolia. In an effort to lead the industry in sustainability, we continue to invest in advanced equipment and earth-friendly treatments.

With our state-of-the-art water reclamation technology, we are able to reduce freshwater consumption and recycle 85% of the water used in a wash!

sustainability
Jose Costa
CEO
Kyle Poyer
CFO
Summer Nunn
CMO
Andrew Agostini
VP of Operations
Robin Dye
Director, Talent & Culture
Peter Anzano
Controller

We’ve Got Spirit

Despite a growing portfolio, the Magnolia Wash Holdings leadership team makes it their mission to maintain an entrepreneurial, small-company spirit. By keeping brands “in the family,” and allowing for employee and customer relationships to remain local and loyal, individual sites are able to build upon what makes them individually unique while also benefiting from the larger entity.

With a “customer centric and employee focused” philosophy, the entire ecosystem thrives, promoting loyalty across the board and driving growth. With over 40 sites and continually growing, site managers are empowered with the tools, training, and autonomy they need to deliver an experience they can feel good about every day. By keeping a growing company small, we are able to ensure that operational excellence is at the forefront of our day-to-day interactions while we continue to drive growth.