Driving Growth the Magnolia Way
We’re More Than Just a Car Wash
Founded in 2014 by Frank Bennett and Brooks Moye, Magnolia Wash Holdings operates a fast-growing organization of express car wash locations throughout the Southeast United States. With a focus on customer experience and employee engagement, Magnolia Wash Holdings invests in the technology, innovation, training, and communication required to maximize every aspect of the customer journey.
Driven to deliver a premium on-site experience, Magnolia offers easy-to-use, top-quality equipment so that customers can not only feel good about the cleanliness of their car but also enjoy the fast and easy process. Looking towards the future, Magnolia continues to innovate; investing in technology to further improve sustainability and enhance customer experience through digital automation, relationship management, and e-commerce solutions.
The Values That Define Us:
Invested
Committed to thorough, hands-on training of our team members and providing many avenues for growth and advancement
Innovative
Improving upon and maintaining equipment, site aesthetics, and customer experiences so that we consistently deliver superior results for people and their vehicles
Sustainable
Continually investing in our equipment, processes and treatments to do our part in conservation and sustainability
Humble
Acknowledging that we don’t have all the answers, cultivating a feedback-rich environment where we can learn and grow together
Communicative
Empowering our leaders with the tools and information to promote better and autonomous decision making
Approachable
Making sure every customer’s experience is fun and rewarding, from the way our sites look to the helpful nature of every employee
How We Got Here
2014
Frank Bennett opens Camel 1 in Marietta, GA
2015
Brooks Moye opens Wave 1 in Burlington, NC
2016
Camel and Wave merge, forming Express Wash Operations
2018
Camel expands to Jacksonville, FL
2020
Express Wash acquires Oasis Express
2021
Magnolia Wash Holdings is formed & professional leadership team onboarded
2021
Magnolia acquires The Wash Factory
2021
Oasis rebranded as Whistle Wash, including facility upgrades
2021
Magnolia acquires 18 locations across five acquisitions
2021
Magnolia acquires Surf’s Up brand with 5 sites
Moving the Needle on Sustainability
Respecting the environment and minimizing our impact on it is a top initiative for Magnolia. In an effort to lead the industry in sustainability, we continue to invest in advanced equipment and earth-friendly treatments.
Water Reclamation
With our state-of-the-art water reclamation technology, we are able to reduce freshwater consumption and recycle 85% of the water used in a wash!
Water Conservation
Environmentally Friendly
Jose Costa
Chief Executive Officer
Kyle Poyer
Chief Financial Officer
Summer Nunn
Chief Marketing Officer
Sam Freeman
Chief Development Officer
Robin Dye
VP of Talent & Culture
We’ve Got Spirit
Despite a growing portfolio, the Magnolia Wash Holdings leadership team makes it their mission to maintain an entrepreneurial, small-company spirit. By keeping brands “in the family,” and allowing for employee and customer relationships to remain local and loyal, individual sites are able to build upon what makes them individually unique while also benefiting from the larger entity.
With a “customer centric and employee focused” philosophy, the entire ecosystem thrives, promoting loyalty across the board and driving growth. While we continue to grow, site managers are empowered with the tools, training, and autonomy they need to deliver an experience they can feel good about every day. By keeping a growing company small, we are able to ensure that operational excellence is at the forefront of our day-to-day interactions while we continue to drive growth.